Do Influencer STUNTS Work

Does the prevalent trend in influencer marketing — the reliance on elaborate stunts and pranks — work? Fatboy and Inno Prince question the effectiveness of such attention-grabbing endeavors by social media influencers in genuinely elevating the brands they are designed to endorse. Fatboy believes the audience's focus often gravitates towards the sensational nature of the stunts, eclipsing the intended product promotion. Does the allure of spectacle diminish the potential for meaningful brand engagement?end in influencer marketing — the reliance on elaborate stunts and pranks — work? Fatboy and Inno Prince question the effectiveness of such attention-grabbing endeavors by social media influencers in genuinely elevating the brands they are designed to endorse. Fatboy believes the audience's focus often gravitates towards the sensational nature of the stunts, eclipsing the intended product promotion. Does the allure of spectacle diminish the potential for meaningful brand engagement?