THE FATBOY SHOW : Why Have We Fallen Out Of Love With Valentines Day?.

Valentine's Day, traditionally a day to celebrate love and affection, has seen a noticeable shift in recent years as an increasing number of people choose not to ditch the roses and lavish gifts. A key factor contributing to this decline is the overwhelming commercialization of the holiday, with spending figures plummeting year on year.

In an era dominated by consumerism, Valentine's Day has become synonymous with extravagant gestures and the top gifts. A closer look at spending patterns reveals a stark decline, with people opting for more meaningful and personalized expressions of love.

The relentless marketing campaigns bombarding consumers with the notion that the value of love is directly proportional to the amount spent have led to a growing sentiment of resistance. The commercial aspect of Valentine's Day has shifted the focus from genuine emotions to materialistic displays, causing people to question the authenticity of the celebration.

The financial strain associated with Valentine's Day has also played a significant role in its diminishing popularity.